Zodiac

Location

Palazzo Litta - Van Cleef & Arpels showroom Montenapoleone, Milan

Year

2023

Type

Scenography

Client

Creative Academy

Area

170 m2 - 80m2

Photo credits

Alessandro Saletta - DSL Studio

ABOUT THE PROJECT

From the celestial vault to the Sala Azzurra of Palazzo Litta, to the Van Cleef & Arpels boutique, the zodiac signs take shape to tell timeless stories. Zodiac is the exhibition created by Creative Academy, the international design school of Richemont, curated by Eligo Studio.

Eligo Studio collaborated with 20 talented young designers in the creation of 12 sculptures inspired by the fundamental elements (Fire, Earth, Air, and Water), which were then translated into tangible forms by Tonino Negri, one of the great Masters of contemporary ceramics.

The studio created the exhibition setup, drawing inspiration from the theme of the “Witness,” a recurring motif in Mimmo Paladino’s expressive research. This installation represents a captivating fusion between traditional craftsmanship and contemporary creativity, offering viewers a unique and engaging experience.

The twelve sculptures, guardians of the collection, allowed visitors to have a “face-to-face” experience with their own zodiac sign. A special encounter framed by the Sala Azzurra of Palazzo Litta, a symbol of Milanese Baroque style.

Creative Academy

“Zodiac is a kaleidoscopic journey throu gh legends and myths from all over the world. The visitor will discover th at Taurus can be associated with the hymn to freedom sung by the Mexican Quetzal bird, while Gemini comes out in the double-faced V ė jap ū tis, the Baltic god of the wind. With an Algerian touch, the pride of people born in Leo will take shape in a majestic crown, whereas the harm ony of Libra will be depicted with Native American aesthetics.”

CREDITS

VIDEO: Frame Dealer – PARTNER: Van Cleef & Arpels, Fondazione Cologni dei Mestieri d’Arte – MAESTRO D’ARTE: Tonino Negri.

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