The project for the new showroom in Milan for the Masciarelli Company takes shape through a collaborative dialogue, combining aesthetics, ethics, passion, local culture, and tradition in perfect synthesis.
The key concepts of this project are: elegance – minimalism; materiality – symmetry; refinement – contemporaneity; sophistication – flexibility; tradition – innovation; Art – territory.
The passion for Art and the well-crafted “timelessness” is what unites Eligo Studio and Masciarelli. From a design perspective, warm and intense materials and tones have been favored: lime plaster on the walls; soft, tactile, and sensual, it engages with the leather furnishings and natural wood of the beams in the existing architecture, as well as lacquered woods in Burgundy, Chocolate, and Cream. The project is tailor-made.
